PROJECT

Absolute Zero (AØ) was the final project of a graphic design certification class I attended in early 2022. I invented a product and went through the steps of forming a visual brand language—colors, typography, lifestyle, personas—to create a fully realized, marketable design with a logo and target audience.

Final version of AØ “Ripple” poster

Final version of AØ “Ice Floes” poster

PROCESS

I created Absolute Zero, a brand of alcoholic ice pops in the style of Fla-vor-ice, aimed at a post-college demographic of late 20s-early 30s with a nostalgic neon-pastel color scheme.

THE BRAND

“Chill out for a moment. Absolute Zero Ice Cocktails provide a sip of nostalgia in a fun, refreshing package.

AØ is a line of alcoholic ice pops in the style of Fla-Vor-Ice with a retro, summer-themed pastel-neon aesthetic. The boozy pops are perfect for summer gatherings on the beach, barbeques, and parties.

AØ was created by a popular hard seltzer brand as a limited-time summer offering, with branding that leans heavily into the sun-soaked neon style, balanced with a modern pastel overhaul. The marketing harkens back to a time barely remembered or even only dreamed about, with a self-aware message that appeals to AØ’s demographic of mid-20s to early-30s.”
— Absolute Zero Marketing

MOOD BOARD

Create early in development to hone in on the visuals and emotions that I hoped AØ would elicit, featuring images of packaging, people and lifestyle, as well as general colors and textures.

STYLESCAPE

This stylescape shows the developments of all assets of AØ: colors and textures, lifestyle and personas, and logos and typography. Everything presented on this board influenced the final design of the brand going forwards, though I would would ultimately change the colors and fonts.

LOGO DESIGN

Illustrator sketches of logos exploring different aesthetics and color palettes. The ice floes with palm trees over a sunset background was the retro direction I decided on for AØ.

The final full-color, back-and-white, and text logos of AØ, on a variety of backgrounds.

Typography and formatting for text-based components of AØ’s branding and packaging.

Full breakdown of the main AØ logo’s color variants for every type of packaging, product, and background color. Features RBG, Hex, and CYMK data as well as usage breakdowns.