PROJECT

Work completed for Omnichannel Retailing for the Fashion Business by Tunmin Catherine Jai and Jihyun Vick published by Fairchild Books, a part of Bloomsbury Publishing that produces fashion and interior design textbooks.

As this is the first edition of Omnichannel Retailing for the Fashion Business, I was given free reign to choose a color palette and aesthetic direction to unify the mix of figures and graphs the authors had selected. I selected lightened primary colors to improve legibility and 1-2 color figures to keep the look simple, resulting in modern and understandable images and data.

GRAPHIC

INTERFACE

DATA