Racing League is based on Wipeout, one of my favorite video game series and and one of the inspirations that led me into the world of design. A futuristic racing game, Wipeout caught my eye with the graphic design of the logos, advertisements, and vehicles of each racing team. The distinctive color palettes aesthetics of each team were done in a slick hyper-minimalist style that added to the design–based realism of these futuristic technology brands.
For Racing League, I wanted to create eight branding designs for my own group of racing teams based on Wipeout's tone and aesthetic with unique names, colors, and slogans that covered a variety of themes and styles.
Retrocom Propulsion Labs — Blast from the past
Codeca Aerodynamic Advancements — Come out of your shell
Zephyr Heavy Industries — Take the world by storm
Dimsektor Aerospace Technologies — Bright future ahead
ECHNI Experimental Development — Take on the unknown
gale.force Research and Development — Adapt. Enhance. Overtake
Cove Dynamic Systems — Think fast
Praetoriax Fabrication Labs — Omnia Vincit Cursu
Concept art – picking team names, developing distinct iconography, and choosing colors